Ad Specs
EP Editorial Staff | May 13, 2009
Online
Ad positions
|
Position |
Guidelines |
|
Leaderboard: ROS, placed below the Website navigation; may rotate with up to six other advertisements. |
Dimensions: 728×90 Alt. Text: 50 characters max. |
|
Full Banner:ROS; exclusive, non-rotating position placed above the Website logo. Limited quantity available! |
Dimensions: 468×60 Alt. Text: 50 characters max. |
|
Half Banner:ROS; exclusive, non-rotating position placed above the Website logo. Limited quantity available! |
Dimensions: 234×60 Alt. Text: 50 characters max. |
|
Skyscraper: Placed on all pages; may rotate with up to three other advertisements. |
Dimensions: 120×600 Alt. Text: 50 characters max. |
|
Sponsored Skyscraper: Placed on all pages associated with interior navigation item, including Articles, Sourcebook, Events or Training & Links; exclusive, non-rotating position. Limited quantity available! |
Dimensions: 120×600 Alt. Text: 50 characters max. |
|
Button:Placed on all pages on right side of Website; non-rotating position. |
Dimensions: 120×90 File Formats: .jpg, .gif Alt. Text: 50 characters max.
|
Featured Suppliers
|
Middle Featured Supplier:Exclusive, text-based, non-rotating position placed on all website pages. Limited quantity available! |
Dimensions: Company’s logo/image + 75-100 words. Roughly 300 x 450 pixels of space.
|
|
Right Featured Supplier:Exclusive, text-based, non-rotating position placed on all website pages. Limited quantity available! |
Dimensions: Company’s logo/image + 30-word description OR 50-word description. Roughly 300×200 pixels of space.
|
General Preparation
- Ads must be at final size per dimensions listed below. Please include a rule of at least 0.5 around all fractional ads.
- Photographic artwork must be 300 dpi at the final size being used in the ad and saved as either a .tif or .eps file.
- All colors and images used must be cmyk.
- Only postscript fonts are acceptable.
- We encourage that all files be pre-flighted prior to submission using programs such as FlightCheck, PreFlight Pro, or PitStop Professional.
- Maintenance Technology cannot be responsible for accurate reproduction of your ad if a proof is not submitted. (Fax, press proof, laser printout, or pdf are acceptable proofing options).
Acceptable File Formats/Software
Our file preference is Adobe Acrobat PDF with fonts embedded. (See creating PDF files below.) We can also accept InDesign, Quark XPress, Illustrator and Photoshop eps files (not Microsoft Word files*) provided that you include all “nested” artwork and fonts (postscript printer & screen fonts and Open Type fonts only). Using the software’s built-in collection feature will help insure all necessary files are included.
*Ads produced in Microsoft Word are not suitable for professional printing.
Creating Adobe Acrobat PDF Files
When creating PDF format files for publication, all raster-based graphics (i.e. photos, scans, etc.) must be at least 300 dpi at reproduction size. Please check that the settings for PDF export or Adobe Acrobat Distiller are set so as not to downsample to less than 300 dpi at reproduction size. Also make sure that all fonts are set to be embedded. Using the default “Press Quality” settings or the standard PDF/X-1A should produce the desired results. Some of the graphics programs that support PDF format export are: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Quark 5.0 or later, Adobe/MacroMedia FreeHand, Adobe PageMaker 7.
Ad Submission
If you have any questions, please contact Randy Buttstadt. E-mail: rbuttstadt@atpnetwork.com or phone (847) 382-8100 ext. 104 (9 a.m. – 5 p.m. CST).
E-Mail: Ads under 10MG can be sent to rbuttstadt@atpnetwork.com. Native files must be compressed in a folder with all necessary artwork and fonts. Very Important: Please specify the magazine and month this ad is to appear.
FTP (for PC and MAC users): To FTP content to Applied Technology, you must use an FTP program.
Host Name: ftp.maintenancetechnology.com Username: atpnetwork-ftp Password: 1AtP2mTLmt3
If you need FTP software, FileZilla is completely free, very easy to operate and works on all platforms. Once installed, see instructions below for using FileZilla:
Launch FileZilla. At the top of the application window, enter the following information:
Host Name: ftp.maintenancetechnology.com Username: atpnetwork-ftp Password: 1AtP2mTLmt3
Click “Quickconnect” and FileZilla should make a connection to the server. In the two window pandes you will see something similar to the image below:
On the LEFT is your local machine. On the RIGHT is the Applied Technology Server.
On the RIGHT, select which folder you want to upload your ad by double-clicking the folder. Once you’ve selected a folder you can either drag and drop a file into the RIGHT pane or you can navigate in the LEFT pane to find the file on your computer, right click the file and select Upload as shown below.
Mail: We accept CD-R, or DVD-R. Please include a laser printer proof of the final file contained on the disk. Include your name, phone number and e-mail address in case questions arise.
Send to:
Applied Technology Publications
c/o Randy Buttstadt, Production Manager
1300 S. Grove Ave., Suite 105
Barrington, IL 60010
Ad Sizes
(Trim Size: 7.875 x 10.75)
| Full page, no bleed |
7 x 10 |
½ page horizontal |
7 x 4.875 |
|
Full page, with bleed |
8.125 x 11 |
½ page horizontal spread |
16.25 x 4.875 |
|
Full page spread, with bleed |
16.25 x 11 |
⅓ page square |
4.5 x 4.875 |
|
⅔ page |
4.5 x 10 |
⅓ page vertical |
2.125 x 10 |
|
½ page island |
4.5 x 7.5 |
¼ page vertical |
3.375 x 4.875 |
|
½ page vertical |
3.375 x 10 |
⅙ showcase |
2.125 x 4.5 |
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